Growth Agent Insight

The Easy, 6-Step Guide to Social Media Marketing for Insurance Agents

Social Media Marketing for Insurance Agents in 6 Steps

Like anything in life, if you want to do it right, you need a plan. Marketing strategy may not be your wheelhouse, but you can make social media platforms work to bring potential clients to your …

| By Staff
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Make the Most of COVID-19's Impact on the Insurance Industry

Let’s talk about harvesting low hanging fruit for just a minute. Right now COVID is making new business challenging for some agents, but that doesn't mean your agency's top and bottom lines can't …

| By Tony Caldwell
person using a small tablet with an illustration of technology floating around him

The Future of Commercial Insurance is Based on Hard Data

As business models turn more and more towards technology, there is a tendency to commoditize personal insurance, with personal lines now being sold online in minutes. These operating models are …

| By Tony Caldwell
hands holding a small plant in the shape of a growth chart pointing up

Use Insurance agency KPIs to increase your profits

Let’s talk about the importance of key performance indicators for improving the profitability and the success of your insurance agency. A lot of insurance agents and agency owners run their business …

| By Tony Caldwell
woman standing under an umbrella as a growth chart bounces off of the top

Grow your insurance agency profits for free

One idea that can really help you grow income in your insurance agency, despite how many clients you have, and despite how many new pieces of business you're writing, is to focus on making more money …

| By Tony Caldwell
Recession? It's a Weird Economy Right Now...

Recession? Price Increases in a Weird Economy

This is, without a doubt, the strangest economy I’ve ever experienced.  We are clearly in an “instant” recession that dawned overnight and continues into the fourth quarter.  All the stats are bad …

| By Tony Caldwell
chalk drawing of a man on a rocket ship

How to Go From Captive Agent to Independent Insurance Agency Owner

Captive or independent? Maybe you've decided that the grass is really greener on the independent agency side of the business: commissions are higher, bonuses are bigger, freedom is greater, and the …

| By Tony Caldwell
miniature sculpture of a red man climbing a wall

Independent insurance agencies are growing fast

The last decade has seen more new independent insurance agencies created than any other time in history - some estimate that newly created agencies represent as much as 20% to 25% of all independent …

| By Tony Caldwell
tony ringing a bell

Independent Insurance Agency vs Captive - Which Is Best?

There are two different kinds of insurance agencies selling personal and commercial insurance in the United States. One kind of agency is known as a captive or exclusive agency, and agents who own or …

| By Tony Caldwell