The Basics of Growing an Independent Insurance Agency

1. Goal Setting

There cannot be growth without clear goals. Remember to make them SMART: specific, measurable, attainable, relevant, and timely.

2. Increasing Agency Profits

It takes money to make money. Follow these strategies to enhance your sales process, grow your book of business, and increase your profits so you have more capital to reinvest into growing your agency.

3. Retention Strategies

Everyone knows it is much more expensive to get a new client than to keep an existing one. We have tips and advice that can help you keep your customers loyal.

4. Account Rounding

Make sure you are covering all of your customer’s insurance needs, understanding their needs, and offering what they don’t even know they need: life, auto, umbrella policies.

5. Hiring

The right team will help your agency grow faster. Hire carefully and intelligently, and invest in your team’s education and training. Build a great company culture and succeed as a team!

6. Training, Development & Coaching & Management

Never underestimate the value of training for making your agency grow. As you and your team acquire knowledge, you become more effective and efficient, and your sales and production will increase effortlessly. Investing in training is always a good idea.

7. Sales & Marketing

Once you have secured your customers, added to your team, and grown through training, it’s time to grow your business towards the outside with a good marketing plan. Leverage powerful marketing technologies and reach customers far and wide.

8. Exiting Your Agency

Some agency owners grow their agency planning to sell it for profit. If this is the case, we have some good advice for creating an exiting strategy from your successful insurance agency.