The Basics of Growing an Independent Insurance Agency
By Tony Caldwell
By Tony Caldwell
Going from being an independent agent to leading a growing agency will be exciting and daunting - you will need to hire a team, get office space, manage in a completely different way. We have helped many agencies grow, and we can help you every step of the way with training, services, tools, a solid marketing strategy, and more.
See what your income could be with an OAA membership.
There cannot be growth without clear goals. Remember to make them SMART: specific, measurable, attainable, relevant, and timely.
It takes money to make money. Follow these strategies to enhance your sales process, grow your book of business, and increase your profits so you have more capital to reinvest into growing your agency.
Everyone knows it is much more expensive to get a new client than to keep an existing one. We have tips and advice that can help you keep your customers loyal.
Make sure you are covering all of your customer’s insurance needs, understanding their needs, and offering what they don’t even know they need: life, auto, umbrella policies.
The right team will help your agency grow faster. Hire carefully and intelligently, and invest in your team’s education and training. Build a great company culture and succeed as a team!
Never underestimate the value of training for making your agency grow. As you and your team acquire knowledge, you become more effective and efficient, and your sales and production will increase effortlessly. Investing in training is always a good idea.
Once you have secured your customers, added to your team, and grown through training, it’s time to grow your business towards the outside with a good marketing plan. Leverage powerful marketing technologies and reach customers far and wide.
Some agency owners grow their agency planning to sell it for profit. If this is the case, we have some good advice for creating an exiting strategy from your successful insurance agency.
Growing pains can be less painful if you have someone to guide and advise you as you take your business to the next level, and then the next, and the next. We have been there too, and we have the experience to help you. If you don’t see your questions here, drop us a line!
You need to focus on new business first.
It’s an important insurance agency business management tool. As independent agents, we’re very service-oriented instead of sales-oriented. Yes, you need to keep current customers happy, and that’s a priority, but your top priority should be looking for new business.
HELPING INDEPENDENT AGENTS REACH THEIR GOALS
IN 4 STATES