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April 20, 2020

How To Create A Business Plan for Your Insurance Agency

“What’s the plan?” That’s the question my wife and I ask each other every day about 3:00 in the afternoon. We have pretty busy lives with multiple businesses, children, hobbies, and activities to …

| By Tony Caldwell
March 31, 2020

Building Social Media for Your Insurance Agency

I’ve been writing a lot about online marketing, networking, social media and related subjects. Why?  

| By Tony Caldwell
March 29, 2016

Technology Offers Great Communication Opportunities

A few years ago, I was asked by Traveler’s Insurance to take an extensive survey on a variety of issues of importance to independent insurance agents and carriers. And while I have taken dozens of …

| By Tony Caldwell
April 08, 2014

3 Tips For Future Insurance Agency Success

The insurance agency is a traditional business, and the path to success is known and well worn. But it’s changing.

| By Tony Caldwell
July 11, 2013

7 Tips to Improve Insurance Agency Retention

We’re in the business of selling insurance, rght? So, who is the easiest person to sell insurance to? An existing customer, of course! But, in the day-to-day running of our insurance agencies we’re …

| By Tony Caldwell