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I’ve been writing a lot about online marketing, networking, social media and related subjects. Why?  

A few years ago, I was asked by Traveler’s Insurance to take an extensive survey on a variety of issues of importance to independent insurance agents and carriers. And while I have taken dozens of …

The insurance agency is a traditional business, and the path to success is known and well worn. But it’s changing.

We’re in the business of selling insurance, rght? So, who is the easiest person to sell insurance to? An existing customer, of course! But, in the day-to-day running of our insurance agencies we’re …

What’s the plan? That’s the question my wife and I ask each other every day about 3:00 in the afternoon. We have pretty busy lives with multiple businesses, children, hobbies, and activities to …