The insurance industry focuses on providing solutions for individuals and businesses during difficult times. That’s why email marketing is vital during better times. It gives agents in the insurance …
Like anything in life, if you want to do it right, you need a plan. Marketing strategy may not be your wheelhouse, but you can make social media platforms work to bring potential clients to your …
When I ask the average insurance agency owner how much they spend on advertising and marketing I usually get a blank look. Sometimes it’s because they have no idea – they’re spending money, but they …
“What’s the plan?” That’s the question my wife and I ask each other every day about 3:00 in the afternoon. We have pretty busy lives with multiple businesses, children, hobbies, and activities to …
We’re entering the final stretch of 2019, and I hope you’ve had an incredible year. Regardless of how 2019 has turned out, 2020 and the results you, your business, your associates, and your family …
For years I’ve written and spoken about the damage the comparative rater has done to the independent agency business model. In my opinion, raters have served to destroy agent capability as “trusted …
When you see the words, “Coca Cola,” they mean something. Yes, it’s the name of a soda brand, but those two words also have an emotional impact. You might remember the 1971 commercial with the song, …
