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The Easy Guide to Email Marketing for Insurance Agents

The insurance industry focuses on providing solutions for individuals and businesses during difficult times. That’s why email marketing is vital during better times. It gives agents in the insurance …

| By Tony Caldwell
The Easy, 6-Step Guide to Social Media Marketing for Insurance Agents

Social Media Marketing for Insurance Agents in 6 Steps

Like anything in life, if you want to do it right, you need a plan. Marketing strategy may not be your wheelhouse, but you can make social media platforms work to bring potential clients to your …

| By Staff
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Useful Tips and Advice to Grow Your Insurance Agency

Contents How to Grow an Independent Insurance Agency

| By Tony Caldwell
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Insurance Agency Marketing Tips and Guidelines for Growth

When I ask the average insurance agency owner how much they spend on advertising and marketing I usually get a blank look. Sometimes it’s because they have no idea – they’re spending money, but they …

| By Tony Caldwell
miniature sculpture of a red man climbing a wall

How To Create A Business Plan for Your Insurance Agency

“What’s the plan?” That’s the question my wife and I ask each other every day about 3:00 in the afternoon. We have pretty busy lives with multiple businesses, children, hobbies, and activities to …

| By Tony Caldwell
view of a woman with neutral expression, looking just to the left of the camera

Building Social Media for Your Insurance Agency

I’ve been writing a lot about online marketing, networking, social media and related subjects. Why?  

| By Tony Caldwell
text on a black background: look at the assets you have and the challenges you are now facing


We’re entering the final stretch of 2019, and I hope you’ve had an incredible year. Regardless of how 2019 has turned out, 2020 and the results you, your business, your associates, and your family …

| By Tony Caldwell

The Role Pricing Place in Marketing Your Agency

For years I’ve written and spoken about the damage the comparative rater has done to the independent agency business model. In my opinion, raters have served to destroy agent capability as “trusted …

| By Tony Caldwell
woman standing in front of an OAA sign, shaking hands with someone outside the photo

Brand Your Insurance Agency to Build Connection, Trust and Revenue

When you see the words, “Coca Cola,” they mean something. Yes, it’s the name of a soda brand, but those two words also have an emotional impact. You might remember the 1971 commercial with the song, …

| By Tony Caldwell
brown background with writing: marketing, product, branding

The Critical Importance of Branding

Have you ever thought about how important the name of your company is? Does your name attract business, or does it repel potential customers?

| By OAA Admin