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July 15, 2020

Insurance Agency Marketing Tips and Guidelines for Growth

When I ask the average insurance agency owner how much they spend on advertising and marketing I usually get a blank look. Sometimes it’s because they have no idea – they’re spending money, but they …

| By Tony Caldwell
April 20, 2020

How To Create A Business Plan for Your Insurance Agency

“What’s the plan?” That’s the question my wife and I ask each other every day about 3:00 in the afternoon. We have pretty busy lives with multiple businesses, children, hobbies, and activities to …

| By Tony Caldwell
March 31, 2020

Building Social Media for Your Insurance Agency

I’ve been writing a lot about online marketing, networking, social media and related subjects. Why?  

| By Tony Caldwell
January 14, 2020

STRATEGIES FOR GROWTH IN 2020

We’re entering the final stretch of 2019, and I hope you’ve had an incredible year. Regardless of how 2019 has turned out, 2020 and the results you, your business, your associates, and your family …

| By Tony Caldwell
August 06, 2019

The Role Pricing Place in Marketing Your Agency

For years I’ve written and spoken about the damage the comparative rater has done to the independent agency business model. In my opinion, raters have served to destroy agent capability as “trusted …

| By Tony Caldwell
July 30, 2019

Brand Your Insurance Agency to Build Connection, Trust and Revenue

When you see the words, “Coca Cola,” they mean something. Yes, it’s the name of a soda brand, but those two words also have an emotional impact. You might remember the 1971 commercial with the song, …

| By Tony Caldwell
July 30, 2019

The Critical Importance of Branding

Branding Core Principles as a Concept Abstract

| By OAA Admin
December 04, 2018

Sorting Customer Emails - by Brandon Sherman of S&H Insurance

As an independent insurance agency owner, time is of the essence. When your inbox is a flurry of emails from customers, carriers, partners, and others all at once - time management and streamlined …

| By OAA Admin
March 29, 2016

Technology Offers Great Communication Opportunities

A few years ago, I was asked by Traveler’s Insurance to take an extensive survey on a variety of issues of importance to independent insurance agents and carriers. And while I have taken dozens of …

| By Tony Caldwell