One Agents Alliance Blog
Insurance Marketing
More on Engagement
Recently I wrote about the importance of engaging with customers and made the point that this would be more important to the success of an agency ...
Insurance Marketing
Thoughts on Customer Engagement
Last time I wrote about the coming revolution in the insurance distribution business where the traditional agency model will be profoundly, and ...
Insurance Marketing
Customer Engagement
Increasingly those of us in the insurance agency business are hearing that many of the products we sell are “commodities”. Our insurance ...
Insurance Sales
Insurance Agency Sales Require a Personal Connection with Clients
Someone said to me recently: “price is table stakes”. And certainly, we pushed back on insurance companies all the time when they tell us ...
Insurance Sales
A Hard Insurance Market Commands Higher Rates But Fewer Customers
A hard insurance market means there’s a high demand for insurance coverage and a reduced supply. Insurance companies ...
Insurance Marketing
The Value of Your Brand
Two things this week made me realize the power of our personal or agency brand.
Insurance Marketing
Sweet 16!
What was the old saying? “Sweet 16 and never been kissed”? I have a different twist on 16 I’d like you to think about. It has ...
Insurance Marketing
Is Oklahoma Homeowners Insurance Dead?
I just returned from yet another meeting with a personal lines insurance company where they told me they were considering pulling back or pulling ...
Insurance Marketing
McKinsey & Company Round Two
Last time I wrote about the recently published McKinsey & Company report on the future of the independent insurance agency. If you ...
Growth Agent Insight
7 Tips to Improve Insurance Agency Retention
We’re in the business of selling insurance, rght? So, who is the easiest person to sell insurance to? An existing customer, of course! But, in the ...
