Growth Agent Insight

person at a 2020 starting line, looking into a sunset above a city silhouette

Winning in 2020

We’ve entered the back half of the year, a time when smart businesspeople typically double down on their plans for the year to ensure a strong finish. But this is anything but a typical year!

| By Tony Caldwell
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Insurance Agency Marketing Tips and Guidelines for Growth

When I ask the average insurance agency owner how much they spend on advertising and marketing I usually get a blank look. Sometimes it’s because they have no idea – they’re spending money, but they …

| By Tony Caldwell
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girl peeking over a bush with just most of her face visible

Why Am I Here? To Increase Insurance Agencies’ Revenue

This month I celebrated my one-year anniversary at One Agents Alliance. I thought it was a good time to reflect on my first year here and look at what I’ve learned (and gained). Few people take the …

| By Marsha Dewart
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Insurance Agency Retention: Focus on Serving Clients

Times like these can be overwhelming, both personally and professionally. COVID-19 has created economic uncertainty that none of us were expecting to face this year. It is easy as insurance agents to …

| By Marsha Dewart
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How to Pivot Your Insurance Agency

COVID-19 has changed the way we do business. In many ways, it has actually improved the way we do business. Many were forced to implement technology in ways they had not tried or imagined. We …

| By Marsha Dewart
woman looking very seriously to the right of the camera

Insurance Producers are Hard to Manage. Here are Some Good Tips.

As soon as the owner of a growing insurance agency has maximized their own time available for the sales function (by hiring others to do as much as possible of the service function), they will …

| By Tony Caldwell
text on a white background: growth agent insight, COVID-19 and the captive agent

The Future of Captive Insurance Agents is Bleak Right Now

n the last few years, captive or exclusive agency channel insurance carriers have been reducing commissions, creating online competition for their agents, and struggling to be competitive in the …

| By Tony Caldwell
text on a white background: growth agent insight, the phony war

The Phony War

The Phony War In 1939, Nazi Germany annexed Czechoslovakia. Then they invaded and overran Poland. The invasion of Poland caused Great Britain and other European powers including France to declare war …

| By Tony Caldwell