October 13, 2020
Grow your insurance agency profits for free
1 min read
One idea that can really help you grow income in your insurance agency, despite how many clients you have, and despite how many new pieces of business you're writing, is to focus on making more money with your insurance companies on the customers you already have.
How do you do that? Simple: focus your business on your best companies.
If you have some companies that pay you higher commissions, and have better profit-sharing agreements than others, move your business there. If you're writing any business with a broker that belongs to one of our companies, that's low-hanging fruit. If you've got business with a carrier that perhaps you don't have a lot of business with, and because of that you're not hitting their top commission tiers, move that business into one of your biggest companies. That's another piece of low-hanging fruit, and it's a way in which you may increase the revenue on the policies written with those companies, as much as 20 or 30%.
If you'd like more great ideas about how to improve your agency's operations, I invite you to download my new ebook: COVID-19 Silver Linings for Independent Insurance Agencies.
Tony Caldwell is a modern “renaissance man,” who is not only immensely successful in the field of insurance, but is also a writer, children’s advocate, mentor and even a licensed pilot.
Always keen on helping others make their dreams come true, Tony and his team have helped independent agents grow into more than 250 independent agencies. This has made OAA the number one ranked Strategic Master Agency of SIAA for the last 5 years, and one of Oklahoma's 25 Best Companies to Work for.
Tony loves to share his knowledge, insight and wisdom through his bestselling books as well as in free mediums including podcasts and blogs.
Tony and his family are members of Crossings Community Church, and he is very active in community initiatives: he’s chairman of It’s My Community Initiative, Inc., a nonprofit working with disadvantaged people in Oklahoma City; and chairman of the Oklahoma Board of Juvenile Affairs., and he has served through many other organizations including the Salvation Army, Last Frontier Council of the Boy Scouts of America, and the Rotary Club.
In his spare time, Tony enjoys time with his family. He’s also an active outdoorsman and instrument-rated commercial pilot.