The 4 C's Formula


Tony and Lonnie Hill, an OAA agency development field specialist, discuss a book written by Dan Sullivan, "The 4 C's Formula." The 4 C's are: Commitment, Courage, Capability and Confidence. The book takes a systematic approach to show how high achievers and people who are successful get things done. The concepts are teachable and easy to understand.

The 4 C's Can Help Your Agency Grow

Watch now to learn how this formula can help you, and your agency grow and succeed.