still shot of justin peeler from video
March 19, 2020

What Our Members Say

What do our members say about working with OAA? Take a few moments and read or watch what they have to say.

| By OAA Admin
still shot from the video of tony
March 09, 2020

Improve Your Insurance Agency Website for Increased Revenue

In earlier posts, I’ve tried to make the point that if you don’t have a website for your agency you: 1) Aren’t really in business 2) Won’t survive So, you’ve got one right?

| By Tony Caldwell
text: a hard market is the best time to get into the commercial lines business
February 11, 2020

Danger or Opportunity?

I'm currently reading William Manchester's three-volume biography of Winston Churchill. During the 1930s, Churchill was in the political wilderness with hardly anyone paying attention to him. That …

| By Tony Caldwell
text: why is it important to eliminate things in order to grow?
February 04, 2020

Eliminate Things to Create Growth

Every good gardener knows you have to prune to grow a beautiful rose bush or a fabulous tomato plant. The same thing is true with your business. As we get busier, we find that what we do every day …

| By OAA Admin
black background with a red border and text: what do you mean by cash flow not profits?
January 14, 2020

Cash Flow, Not Profits

I think people get confused about what’s important in running a business. You know, we talk all the time about the bottom line, the bottom line is profits.

| By Tony Caldwell
still from video of Tony Caldwell and quote: finding the time, creating the discipline
January 14, 2020


I find that most entrepreneurs are doers, not thinkers. I know in my business career that I am often busy just trying to keep up. Finding time to stop and think about what I am doing, and what the …

| By Tony Caldwell
Referrals on Clipboard. Office Desk with a Lot of Office Supplies. 3d Rendering. Blurred and Toned Illustration.
August 27, 2019

Where Will They All Come From?

  My experience tells me that it takes five years to develop a well-trained commercial lines customer service agent (CSA) from scratch. It takes 3 years to train personal lines CSAs to great …

| By OAA Admin
August 06, 2019

The Role Pricing Place in Marketing Your Agency

For years I’ve written and spoken about the damage the comparative rater has done to the independent agency business model. In my opinion, raters have served to destroy agent capability as “trusted …

| By Tony Caldwell
woman standing in front of an OAA sign, shaking hands with someone outside the photo
July 30, 2019

Brand Your Insurance Agency to Build Connection, Trust and Revenue

When you see the words, “Coca Cola,” they mean something. Yes, it’s the name of a soda brand, but those two words also have an emotional impact. You might remember the 1971 commercial with the song, …

| By Tony Caldwell
brown background with writing: marketing, product, branding
July 30, 2019

The Critical Importance of Branding

Have you ever thought about how important the name of your company is? Does your name attract business, or does it repel potential customers?

| By OAA Admin