Community

Referrals on Clipboard. Office Desk with a Lot of Office Supplies. 3d Rendering. Blurred and Toned Illustration.

Where Will They All Come From?

  My experience tells me that it takes five years to develop a well-trained commercial lines customer service agent (CSA) from scratch. It takes 3 years to train personal lines CSAs to great …

| By OAA Admin

"Feed My Sheep"

  Delegate - Wooden 3D rendered letters/message. Can be used for an online banner ad or a print postcard.

| By OAA Admin

The Role Pricing Place in Marketing Your Agency

For years I’ve written and spoken about the damage the comparative rater has done to the independent agency business model. In my opinion, raters have served to destroy agent capability as “trusted …

| By Tony Caldwell
woman standing in front of an OAA sign, shaking hands with someone outside the photo

Brand Your Insurance Agency to Build Connection, Trust and Revenue

When you see the words, “Coca Cola,” they mean something. Yes, it’s the name of a soda brand, but those two words also have an emotional impact. You might remember the 1971 commercial with the song, …

| By Tony Caldwell
brown background with writing: marketing, product, branding

The Critical Importance of Branding

Have you ever thought about how important the name of your company is? Does your name attract business, or does it repel potential customers?

| By OAA Admin
 Businessman holding hourglass in his hand. Deadline and time management concept.

Never Enough Time

  Businessman holding hourglass in his hand. Deadline and time management concept.

| By OAA Admin

Automating the Tough One

I was discussing with a young friend how his business plan was coming along, and because it seemed to be taking a long time to finish, I encouraged him to set a deadline for himself. We then …

| By OAA Admin
empty office chair

A Can-Do Mindset is Essential for Insurance Agency Success

Where you go in life and business is up to you. Yes, it’s true that some are more successful than others. Not everyone ends up with a huge organization, fabulous wealth or the ability to do …

| By Tony Caldwell
lightbulbs with words inside: efficiency, productivity, and performance

What are You Paying For?

I read that a Walt Disney family member is upset because the CEO of Disney made too much money.  His compensation, like many CEO’s of public companies, was many times the wages paid to the average …

| By OAA Admin

“Dancing with the One Who Brung Ya” Can Be a Mistake

Dan Sullivan of The Strategic Coach program points out that one of the biggest things that stop entrepreneurs from continually growing is what he calls, “the ceiling of complexity.”  This is his …

| By OAA Admin