text: how does eliminating difficult customers create growth?

Eliminating Difficult Customers to Create Growth

I remember 1997 I got the opportunity to hear a man named Roger Sitkins speak for the first time, and he changed my life. He told me about this little known Italian economist who had an agrarian …

| By Tony Caldwell
headshot with quote: that which becomes scarce becomes more valuable

Scarce = Value

"That which becomes scarce becomes more valuable." - Dan Sullivan Dan is just talking about the laws and supply and demand when something is in short supply it cost more, right? And when there's a …

| By Tony Caldwell
text: what do you mean by pay your business first

Pay Your Business First

That was something I learned from my business partner, Ken Anderson. I don't know where he picked up the idea, but he was right. The idea was that you always have to make sure your business makes …

| By Tony Caldwell
text: people who are intentional about their culture

Creating the Culture You Want

Nearly 25 years ago I became a partner in an existing business. While this was a fantastic opportunity for me it was a difficult beginning. For one thing, no one talked to me much. It wasn’t until …

| By Tony Caldwell
text: what is EBITDA?


I have talked to business owners a lot about this term EBITDA, and they look at me with a puzzled look. It’s not either heard it before, or they don’t know what it means. EBITDA is an acronym. It …

| By Tony Caldwell
black background with a red border and text: what do you mean by cash flow not profits?

Cash Flow, Not Profits

I think people get confused about what’s important in running a business. You know, we talk all the time about the bottom line, the bottom line is profits.

| By Tony Caldwell
text: the pressure of having a big goal to hit is really helpful in fueling our performance


Early in my sales career, I had the opportunity to go to New York City for some sales training with the Guardian life insurance company.  While there, I heard from a really successful life insurance …

| By Tony Caldwell
text on a black background: look at the assets you have and the challenges you are now facing


We’re entering the final stretch of 2019, and I hope you’ve had an incredible year. Regardless of how 2019 has turned out, 2020 and the results you, your business, your associates, and your family …

| By Tony Caldwell
still from video of Tony Caldwell and quote: finding the time, creating the discipline


I find that most entrepreneurs are doers, not thinkers. I know in my business career that I am often busy just trying to keep up. Finding time to stop and think about what I am doing, and what the …

| By Tony Caldwell
man looking disappointed next to a chart showing negative growth


I had the opportunity to speak to a very successful entrepreneur recently about an incredibly painful and public experience he had. Things had not gone the way he had hoped, despite incredible …

| By Tony Caldwell