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What’s Your Strategy? All About Insurance Strategic Partners

When you need to win, you want to increase your odds. Teams have playbooks. Navigators plot position and coordinates for clear routes. Competitors strategize to get through courses and overcome …

| By Marsha Dewart
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Insurance Agency Marketing Tips and Guidelines for Growth

When I ask the average insurance agency owner how much they spend on advertising and marketing I usually get a blank look. Sometimes it’s because they have no idea – they’re spending money, but they …

| By Tony Caldwell
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Why Am I Here? To Increase Insurance Agencies’ Revenue

This month I celebrated my one-year anniversary at One Agents Alliance. I thought it was a good time to reflect on my first year here and look at what I’ve learned (and gained). Few people take the …

| By Marsha Dewart
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Insurance Producers are Hard to Manage. Here are Some Good Tips.

As soon as the owner of a growing insurance agency has maximized their own time available for the sales function (by hiring others to do as much as possible of the service function), they will …

| By Tony Caldwell
text on a white background: growth agent insight, COVID-19 and the captive agent

The Future of Captive Insurance Agents is Bleak Right Now

n the last few years, captive or exclusive agency channel insurance carriers have been reducing commissions, creating online competition for their agents, and struggling to be competitive in the …

| By Tony Caldwell
text on a white background: growth agent insight, the phony war

The Phony War

The Phony War In 1939, Nazi Germany annexed Czechoslovakia. Then they invaded and overran Poland. The invasion of Poland caused Great Britain and other European powers including France to declare war …

| By Tony Caldwell
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Tips to Increase Your Independent Insurance Agency Profit Margin

Most agents, in my experience, focus on growing their agency's top line - we're always thinking about our new business rate. Many agents are really and rightfully concerned with their retention rate, …

| By Tony Caldwell