Community

Will You Have Anything Left to Sell?

I’m old enough to remember the stories about the stores in Moscow in the old Soviet Union days.  Most of them had bare shelves most of the time and a line would quickly form on rumors that they might …

| By OAA Admin

No Is a Beautiful Word

No, I’m not kidding!  For the successful insurance agency owner, producer, CSR or anyone involved in sales for that matter, “no” is a great thing to hear. 

| By OAA Admin

Being Different

If we’re honest, we will admit that we do business in a traditional industry bound by decades of common ways of doing business.  We will admit that there really isn’t much difference between one …

| By OAA Admin

Being Different Starts With Not Being the Same!

Well, that’s obvious, isn’t it?

| By OAA Admin

How Can You Be Different?

So last time I talked about what a business’ value proposition is, both in their mind and in the mind of the prospect.  We saw that for many businesses—perhaps most—the prospect sees the same thing …

| By OAA Admin

How Are You Different?

Have you ever given any thought to how your agency appears to the prospective customer?  What I mean by this is not what the office looks like but what the prospect sees as the value proposition you …

| By OAA Admin

What Are YOU Selling?

What?  Is this a trick question?  I thought this was an insurance agency blog?

| By OAA Admin

Ramping Up Retention

We are in the business of selling insurance, right?  So, who is the easiest person to sell insurance to?  An existing customer of course.

| By OAA Admin