One Agents Alliance Blog
Insurance Marketing
The Value of Your Brand
Two things this week made me realize the power of our personal or agency brand.
Insurance Agency Management
How Much to Pay Your Staff?
An OAA member recently asked me this question during a session on managing the growing agency. It’s a great question! And there are as ...
Insurance Agency Management
Are We There Yet?
Anyone who has ever been on a family car trip has heard that question. At least a million times, right?
Insurance Agency Management
Umbrellas Keep You from Getting Soaked
I had a shocking conversation with one of our marketing representatives for a major insurance company about the selling of personal umbrellas ...
Insurance Agency Management
I’m 80% Committed!
If an employee told me they were 80% committed I’d be thrilled to death! How about you? If you think I’ve lost my mind, bear with me a ...
Insurance Marketing
Is Oklahoma Homeowners Insurance Dead?
I just returned from yet another meeting with a personal lines insurance company where they told me they were considering pulling back or pulling ...
Insurance Agency Management
Target the Right Carrier for Income Growth
Target marketing – this is a term I know you’ve heard a million times. And I’m sure the prospect of reading yet another article on the subject has ...
Insurance Agency Management
How to Make a Smarter Team
Dropping by to see Heather and check on the progress of her agency’s growth, I discovered no one at the front desk. Odd. Shortly, a young lady in ...
Insurance Agency Growth Strategies
Have you CAPped Your Capabilities?
We live in a world in which consumers are increasingly using the Internet and other electronic media to not only do research on insurance but also ...
Insurance Agency Management
How to Stay in Balance!
I find that most of us agency owners are not financiers. We are sales and marketing types usually and view accounting as a necessary evil at ...
