Growth Agent Insight,
Grow an Agency
As you react to the coronavirus spread in your business,think about how you're going to not only survive, but thrive, in the coming weeks and months, as a time of great uncertainty plays out. I'd like to have you think about something and that's a comment from Chris Voss, the former chief negotiator of the FBI. Chris is the author of a wonderful book, which I highly recommend,called Never Split the Difference: Negotiating as if your life depended on it.
Chris said something very important,which is that in a crisis, "People don't rise to the occasion, they fall to their lowest level of preparation." How have you prepared for this crisis? Perhaps you haven't prepared at all. If that's the case, take the time now to plan not only how you're going to operate your business in the next week or two, but how you're going to operate your business if this tragedy of worldwide proportions continues for many months. The U.S. government has an 18-month plan for dealing with this;I think that tells you that they expect this to go on for some time. Whether it does or not, your success in the coming months will be dependent upon the planning work you do now. Good luck.