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March 30, 2020

COVID-19 Edition: COVID-19 Preparation

2 min read

Topic: Growth Agent Insight Video strategy Grow an Agency

As you react to the coronavirus spread in your business, think about how you're going to not only survive, but thrive, in the coming weeks and months, as a time of great uncertainty plays out. I'd like to have you think about something and that's a comment from Chris Voss, the former chief negotiator of the FBI. Chris is the author of a wonderful book, which I highly recommend, called Never Split the Difference: Negotiating as if your life depended on it


Chris said something very important, which is that in a crisis, "People don't rise to the occasion, they fall to their lowest level of preparation." How have you prepared for this crisis? Perhaps you haven't prepared at all. If that's the case, take the time now to plan not only how you're going to operate your business in the next week or two, but how you're going to operate your business if this tragedy of worldwide proportions continues for many months. The U.S. government has an 18-month plan for dealing with this; I think that tells you that they expect this to go on for some time. Whether it does or not, your success in the coming months will be dependent upon the planning work you do now. Good luck. 


Tony Caldwell is a modern “renaissance man,” who is not only immensely successful in the field of insurance, but is also a writer, children’s advocate, mentor and even a licensed pilot.

Always keen on helping others make their dreams come true, Tony and his team have helped independent agents grow into more than 250 independent agencies. This has made OAA the number one ranked Strategic Master Agency of SIAA for the last 5 years, and one of Oklahoma's 25 Best Companies to Work for.

Tony loves to share his knowledge, insight and wisdom through his bestselling books as well as in free mediums including podcasts and blogs.

Tony and his family are members of Crossings Community Church, and he is very active in community initiatives: he’s chairman of It’s My Community Initiative, Inc., a nonprofit working with disadvantaged people in Oklahoma City; and chairman of the Oklahoma Board of Juvenile Affairs., and he has served through many other organizations including the Salvation Army, Last Frontier Council of the Boy Scouts of America, and the Rotary Club.

In his spare time, Tony enjoys time with his family. He’s also an active outdoorsman and instrument-rated commercial pilot.