Like anything in life, if you want to do it right, you need a plan. Marketing strategy may not be your wheelhouse, but you can make social media platforms work to bring potential clients to your …
Let’s talk about the importance of key performance indicators for improving the profitability and the success of your insurance agency. A lot of insurance agents and agency owners run their business …
Captive or independent? Maybe you've decided that the grass is really greener on the independent agency side of the business: commissions are higher, bonuses are bigger, freedom is greater, and the …
When we experience dramatic, revolutionary new technology we often don't know what to do with it. We don't understand what they will do for us, and we have no clear idea about how it will change our …
As we enter the sixth month of the global COVID pandemic, some businesses have already failed and others are weakened and will fail in the next few months. In the insurance industry we've been lucky, …
OAA membership is not just for large agencies hoping to increase their profit-sharing - OAA membership is great for both independent and captive agents wanting to start a small business and grow …
When you need to win, you want to increase your odds. Teams have playbooks. Navigators plot position and coordinates for clear routes. Competitors strategize to get through courses and overcome …
When I ask the average insurance agency owner how much they spend on advertising and marketing I usually get a blank look. Sometimes it’s because they have no idea – they’re spending money, but they …
