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August 20, 2013

Are Two Small Disasters Better Than One Big One?

In the middle part of the United States we have frequent “Cat” losses due to wind storms, hail and the like.  While these get brief and histrionic media attention, the real TV news bonanzas seem to …

| By OAA Admin
August 15, 2013

Which is Worse?

Kind of a negative start to this blog, eh?

| By OAA Admin
August 13, 2013

Will You Have Anything Left to Sell?

I’m old enough to remember the stories about the stores in Moscow in the old Soviet Union days.  Most of them had bare shelves most of the time and a line would quickly form on rumors that they might …

| By OAA Admin
August 08, 2013

Want to Dramatically Increase Your Business?

Well of course you do!

| By OAA Admin
August 06, 2013

Which of Earth’s Creatures Has the Longest Memory?

It’s not an elephant! 

| By OAA Admin
August 01, 2013

No Is a Beautiful Word

No, I’m not kidding!  For the successful insurance agency owner, producer, CSR or anyone involved in sales for that matter, “no” is a great thing to hear. 

| By OAA Admin
July 30, 2013

Being Different

If we’re honest, we will admit that we do business in a traditional industry bound by decades of common ways of doing business.  We will admit that there really isn’t much difference between one …

| By OAA Admin
July 25, 2013

Being Different Starts With Not Being the Same!

Well, that’s obvious, isn’t it?

| By OAA Admin
July 23, 2013

How Can You Be Different?

So last time I talked about what a business’ value proposition is, both in their mind and in the mind of the prospect.  We saw that for many businesses—perhaps most—the prospect sees the same thing …

| By OAA Admin
July 18, 2013

How Are You Different?

Have you ever given any thought to how your agency appears to the prospective customer?  What I mean by this is not what the office looks like but what the prospect sees as the value proposition you …

| By OAA Admin