Community

April 28, 2020

Tips to Increase Your Independent Insurance Agency Profit Margin

Most agents, in my experience, focus on growing their agency's top line - we're always thinking about our new business rate. Many agents are really and rightfully concerned with their retention rate, …

| By Tony Caldwell
April 15, 2020

Automate Your Marketing Processes to Maximize Growth

Growing your insurance company means finding qualified leads and nurturing and servicing current ones, but running your agency means wearing a lot of hats, and your time is valuable. Once you’ve run …

| By Tony Caldwell
March 10, 2020

Spread

February 14, 2020

Do You Love It?

We live in an amazing time in the history of the world for all kinds of reasons. One of them is that at least in the United States, you can make a living doing just about anything you want. No one is …

| By Tony Caldwell
December 05, 2019

Drive is the #1 Predictor of Success

Agency owners ask me all the time, “What should I look for when hiring a salesperson?” And that’s a great question. You know in the insurance agency business, only about 10 percent of the people we …

| By Tony Caldwell
July 30, 2019

Brand Your Insurance Agency to Build Connection, Trust and Revenue

When you see the words, “Coca Cola,” they mean something. Yes, it’s the name of a soda brand, but those two words also have an emotional impact. You might remember the 1971 commercial with the song, …

| By Tony Caldwell
March 03, 2019

Improving Insurance Sales Success

It’s interesting to me to see that some insurance agents are phenomenally successful in sales while others with similar skills, personality, training, and even drive aren’t. There are lots of ways to …

| By Tony Caldwell
September 11, 2018

Close to the End of a Big Claim

In the insurance business, agents sell a lot of things. Distressingly, many sell a cheap price and others sell things like, “service” or “relationship.” Regardless of how you close deals, and what …

| By OAA Admin
September 04, 2018

Tips for Selling Workers Comp Insurance [VIDEO]

Hi, it’s Tony. I’d like to talk to you for just a moment about worker’s compensation. I used to specialize in that in my independent agency sales career, back in the day when insurance companies …

| By Tony Caldwell
August 28, 2018

Creating a Client for Life from Claims

Insurance companies have made agents’ work easier, by establishing claim hotlines and other services to assist when their customers have a claim. This reduces the agent’s workload, and usually …

| By OAA Admin