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December 22, 2020

OAA celebrates its 20th anniversary looking to the future

What's Made the Last 20 years great? OAA is 20! And as we enter into our second 20 years, I'm really excited about the future. In fact, I think the future for the independent insurance agent is …

| By Tony Caldwell
December 21, 2020

Learn how to sell an insurance agency

It’s never too early to start thinking about succession, and this article is a part of my series on things to think about when you’re considering selling your insurance agency.

| By Tony Caldwell
October 26, 2020

Make the Most of COVID-19's Impact on the Insurance Industry

Let’s talk about harvesting low hanging fruit for just a minute. Right now COVID is making new business challenging for some agents, but that doesn't mean your agency's top and bottom lines can't …

| By Tony Caldwell
April 28, 2020

Tips to Increase Your Independent Insurance Agency Profit Margin

Most agents, in my experience, focus on growing their agency's top line - we're always thinking about our new business rate. Many agents are really and rightfully concerned with their retention rate, …

| By Tony Caldwell
April 15, 2020

Automate Your Marketing Processes to Maximize Growth

Growing your insurance company means finding qualified leads and nurturing and servicing current ones, but running your agency means wearing a lot of hats, and your time is valuable. Once you’ve run …

| By Tony Caldwell
March 10, 2020

Spread

            I've talked before about the importance of knowing your numbers.  By this, I mean more than just your net profit percentage. Great agency owners are great business people and they spend …

| By OAA Admin
February 14, 2020

Do You Love It?

We live in an amazing time in the history of the world for all kinds of reasons. One of them is that at least in the United States, you can make a living doing just about anything you want. No one is …

| By Tony Caldwell
December 05, 2019

Drive is the #1 Predictor of Success

Agency owners ask me all the time, “What should I look for when hiring a salesperson?” And that’s a great question. You know in the insurance agency business, only about 10 percent of the people we …

| By Tony Caldwell
July 30, 2019

Brand Your Insurance Agency to Build Connection, Trust and Revenue

When you see the words, “Coca Cola,” they mean something. Yes, it’s the name of a soda brand, but those two words also have an emotional impact. You might remember the 1971 commercial with the song, …

| By Tony Caldwell
March 03, 2019

Improving Insurance Sales Success

It’s interesting to me to see that some insurance agents are phenomenally successful in sales while others with similar skills, personality, training, and even drive aren’t. There are lots of ways to …

| By Tony Caldwell