April 28, 2020

Tips to Increase Your Independent Insurance Agency Profit Margin

There are lots of benchmarking studies that can be consulted to tell an owner what the “average” or even “best practices” agency generates in business profits. And the smart entrepreneurial agency …

| By Tony Caldwell
April 15, 2020

Automate Your Marketing Processes to Maximize Growth

Growing your insurance company means finding qualified leads and nurturing and servicing current ones, but running your agency means wearing a lot of hats, and your time is valuable. Once you’ve run …

| By Tony Caldwell
February 14, 2020

Do You Love It?

We live in an amazing time in the history of the world for all kinds of reasons. One of them is that at least in the United States, you can make a living doing just about anything you want. No one is …

| By Tony Caldwell
July 30, 2019

Brand Your Insurance Agency to Build Connection, Trust and Revenue

When you see the words, “Coca Cola,” they mean something. Yes, it’s the name of a soda brand, but those two words also have an emotional impact. You might remember the 1971 commercial with the song, …

| By Tony Caldwell
March 03, 2019

Improving Insurance Sales Success

It’s interesting to me to see that some insurance agents are phenomenally successful in sales while others with similar skills, personality, training, and even drive aren’t. There are lots of ways to …

| By Tony Caldwell
September 04, 2018

Tips for Selling Workers Comp Insurance [VIDEO]

Hi, it’s Tony. I’d like to talk to you for just a moment about worker’s compensation. I used to specialize in that in my independent agency sales career, back in the day when insurance companies …

| By Tony Caldwell
March 03, 2018

The Future of Insurance Agency Commissions

If you’ve been reading my blog for a while you know that I am absolutely convinced that the insurance agency business is beginning a seismic shift of lasting proportions in terms of how carriers deal …

| By Tony Caldwell
January 30, 2018

"Fifteen Minutes Can Save You 15%" ... Or It Can Destroy Your Financial Security

When I started in the insurance business one of the things I focused on relentlessly was having a lower price than the incumbent agent. I also worked very hard to find problems with a prospect’s …

| By Tony Caldwell
February 05, 2015

How The Power of 3 Increases Sales

A recent conversation with one of our members revealed a powerful reason behind the doubling of his book of business in a single year.  Interested?

| By Tony Caldwell
July 15, 2014

The 3 Acts of Selling Insurance

As a young man I read Ernest Hemingway with great enthusiasm. Several of his books discussed bullfighting and I’ve always wanted to attend a bullfight to see what it was like.  Recently, I had that …

| By Tony Caldwell