It’s Time to Make Hay

Ever since the election in November, I’ve been talking to business people about the results.  Regardless of party affiliation or candidate preference in the election, one thing has been coming …

| By OAA Admin

The Golden Age of the Small Insurance Agency

Much has been written in the last few years about the challenges to be faced by the independent insurance agency industry in the coming years.  Some of that by me.  The conventional wisdom is that …

| By OAA Admin
Preparation of the lemonade drink. Lemonade in the jug and lemons with mint on the table outdoor

Surviving Lemonade: Customers Who LOVE You

The first thing anyone who wants their agency to survive the next five or ten years needs to understand is this:  you cannot deliver a cheaper price to a customer than a computer algorithm can.  If …

| By OAA Admin

Lemonade Success Strategy # 1 - Squeeze Costs Through Improved Operations

The essence of the threat to insurance companies and insurance agents from technology driven carriers like Hamilton, distributors like CoverHound, or alternative providers like Lemonade is reduced …

| By OAA Admin

When Life Gives You Lemonade

There is a new entrant into the property and casualty industry, poised to take market share away from traditional insurance companies, called Lemonade.  But Lemonade isn't insurance companies!

| By OAA Admin

The Power of Big

As the market for insurance changes and the consumer has more and more choices of what to buy and where to buy it, the small agent is at an increasing disadvantage.  The reasons are lack of capital …

| By OAA Admin

More Things for More People

What has been true for all of time will continue to be true in the future.  When someone buys a lot of things from you, they have a deeper commitment to you and, as a result, are more difficult to …

| By OAA Admin
man outside talking on a cell phone

How to Determine Your Insurance Agency's Value

As agency owners, we are all aware that as we build income in our business we’re also building value. For most of us, tracking that value is something we like to do because eventually, due to …

| By Tony Caldwell


If you’ve been reading my blog for a while, you know I am a big proponent of benchmarking.  Benchmarking is comparing your business to others similarly situated.  Comparing your results to others is …

| By OAA Admin

What’s Your Warranty?

I just read the most complete, comprehensive and entertaining warranty I’ve ever seen.  I invite you to take a look at Saddleback Leather’s (whose slogan is “They’ll Fight Over it When You’re Dead”) …

| By OAA Admin