October 9, 2018
Help Your Insurance Agency Bottom Line with Carrier Retention
1 min read
Topic: Growth Agent Insight Video Insurance Agency Management Insurance Agency Growth Strategies strategy Grow an Agency
Hi, it’s Tony. I’d like to talk to you for just a moment about retention. Not your retention rate in your agency, but the retention you have in your book of business with our strategic partner carriers.
Retaining your Carriers
As important to your financial success as retention of your business is, so it is with them.
And they’re increasingly focused on retention. In fact, they grade you very much on that. Agencies with 80-plus percent retention are reviewed favorably, and those with under 80 are not. In fact, a number of our carriers are now paying us additional bonus income in part based on retention.
So I want to encourage you, if you can keep the business where it is, it will benefit you and your bottom line.
Something to think about. Thanks.
Tony Caldwell
Tony Caldwell is a modern “renaissance man,” who is not only immensely successful in the field of insurance, but is also a writer, children’s advocate, mentor and even a licensed pilot.
Always keen on helping others make their dreams come true, Tony and his team have helped independent agents grow into more than 250 independent agencies. This has made OAA the number one ranked Strategic Master Agency of SIAA for the last 5 years, and one of Oklahoma's 25 Best Companies to Work for.
Tony loves to share his knowledge, insight and wisdom through his bestselling books as well as in free mediums including podcasts and blogs.
Tony and his family are members of Crossings Community Church, and he is very active in community initiatives: he’s chairman of It’s My Community Initiative, Inc., a nonprofit working with disadvantaged people in Oklahoma City; and chairman of the Oklahoma Board of Juvenile Affairs., and he has served through many other organizations including the Salvation Army, Last Frontier Council of the Boy Scouts of America, and the Rotary Club.
In his spare time, Tony enjoys time with his family. He’s also an active outdoorsman and instrument-rated commercial pilot.
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