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Autopilot Marketing

One of the problems in growing an insurance agency is once we run out of friends, family and our Christmas card list, where do we find new customers? 

| By OAA Admin

Turning Disaster Into Dollars

A lot of the conversations I have in this business revolve around claims.  Discussions of loss ratios, catastrophic claims and simple fires always seem to revolve around what it’s doing to our …

| By OAA Admin

What’s the Plan?

That’s the question my wife and I ask each other every day about 3:00 o’clock in the afternoon.  We have pretty busy lives with multiple businesses, children, hobbies and activities to manage.  So, …

| By OAA Admin

Managing Producers (Know when to hold ‘em and when to fold ‘em)

About 10 years ago I attended Dynamics of Sales Management, which is a program put on by the folks who have the CIC and CISR programs.  It was excellent. Not just for the class content but mostly for …

| By OAA Admin

Still Contemplating Hiring a Bloodsucker (Producer)?

In my last post I ran through the real costs of hiring an “employee” known as a producer.  Some of you, I am sure, are arguing with me that I have overstated the expense.

| By OAA Admin

So You Want to Hire a Producer?

If you’ve been reading my blog you already know I think this is a bad idea for most small agencies.  Insurance producers take a lot more management time, cost a lot more money than most realize, and …

| By OAA Admin

A Great Agency Owner is a Terrible Thing to Waste!

Many years ago, the United Negro College Fund (I told you it was many years ago!) had a series of TV ads with the slogan “A mind is a terrible thing to waste”.  The idea was we should invest in …

| By OAA Admin

It’s Commission NOT Premium!

I talk to lots of insurance agency owners.  In OAA we now have about 90 partner insurance agencies so there’s lots of them to talk to and, luckily, after nearly 20 years in this business, I have a …

| By OAA Admin

How Much?

Recently, I posted that the Silver Bullet to agency growth is activity.  One of the natural questions is how much?   How much activity will it take to get x results?  Really, the question is what do …

| By OAA Admin