About One Agents Alliance

Built by an agent
who needed the
leverage himself.

OAA started inside a small Oklahoma City independent agency that couldn't get the carrier access it needed. Tony Caldwell built the network so the agencies that came after could get that access together.

2000
Founded, Oklahoma City
170+1
Member Agencies
3
States · OK / AR / KS
$700M+1
Premium Written

Our Story

OAA began as one agency's answer to the carrier-access problem.

In the mid-1990s, Tony Caldwell left a career in public service (including two terms in the Oklahoma House of Representatives) and entered the insurance business on a shoestring, joining his friend Ken Anderson's independent agency. The industry was consolidating, and carriers were shutting small independents out of the markets they needed to grow. The conventional fix was capital: buy other agencies, hire producers. Tony didn't have it.

In 1997 he met Tom Barrett of the Strategic Insurance Agency Alliance (SIAA, then 525 partner agencies) and saw a different route: independent agencies negotiating together with the scale of a national chain. In 2000 he signed on as the first SIAA master agency west of the Mississippi, and OAA was born inside his own agency with one member, ten million dollars in premium, and three carriers.

Since 2000 the network has grown to span 170+ agencies across three states2 and has helped pioneer the playbook for captive agents becoming owners. The dream stayed the same: "Our dream is to help others make their dreams come true," Tony says, "because we know that's how we make our dreams come true."

The One Agents Alliance office, a red-brick building on North Robinson Avenue in Oklahoma City
OAA headquarters, 1220 N Robinson Ave, Oklahoma City.

The Arc

Milestones since 2000.

  1. 2000

    Tony Caldwell signs as the first SIAA master agency west of the Mississippi. OAA is born inside his own independent agency: one member, $10M in premium, three carriers. Four members by the end of 2001.

  2. 2003

    OAA helps a captive agent build an independent agency from scratch, pioneering the captive-transition model that becomes a major engine of the network's growth.

  3. 2004–2007

    25 member agencies by 2004. In 2007 OAA hires the first agency development field specialist in the United States, putting a coach in the field for members.

  4. 2008

    57 active member agencies. Strategic coaching disciplines enter the OAA operating model.

  5. 2010–2014

    Interstate expansion: Arkansas in 2010, Kansas in 2014. The Agency FOUNDATION coaching program is formalized with SIAA in 2013, and membership passes 100 in 2014.

  6. 2021

    180+ members and more than $500M in premium: the leverage to support more carriers and services than ever.

  7. Today

    170+ member agencies across Oklahoma, Arkansas, and Kansas, writing more than $700M in premium through the network.

Tony Caldwell, Co-Founder and CEO of One Agents Alliance

The Founder

Tony Caldwell

Co-Founder & CEO

Insurance industry thought leader, serial entrepreneur, writer, mentor, pilot — and a two-term Oklahoma state legislator before any of it. Tony built OAA into one of the largest regional insurance distributors in the country, and members know him best through his videos, his writing, and a coaching culture he describes simply: "I like to think of us as a dream factory."

The Team

The OAA team.

Coaches, market specialists, and operations staff. Most have run or worked in an agency themselves.

Two OAA staff members reading notes on the Bravo recognition board in the office
The Bravo board in the OKC office, where staff recognize each other's work.
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  • Tony Caldwell

    Co-Founder & CEO

  • Marsha Dewart

    Chief Operating Officer

  • Cindy Wheatley

    SVP, Accounting & Administration

  • Ryan McLaughlin

    Senior Agency Growth Coach

  • David Gray

    Agency Growth Coach

  • Kanton Logan

    Oklahoma Territory Manager

  • LaDonna Mitchell

    Territory Manager

  • Amber Dutton

    AccessPlus Manager & Commercial Lines Market Coach

  • Rachel Morlan

    AccessPlus Personal Lines Market Coach

  • Kristin Dunning

    AccessPlus Personal Lines Market Coach

  • Danah Bartle

    AccessPlus Personal & Commercial Lines Market Coach

  • Ryan Mobley

    Digital Marketing & Project Manager

  • Emily Overand

    Strategic Executive Assistant to the CEO

  • Lauren Lewis

    Director of First Impressions

  • Rositta Dilbeck

    Staff Accountant

  • Traci Alvarado

    Accountant

Meet Us Properly

Talk with the team.

Thirty minutes with the team about your agency, your stage, and what the network's economics would look like applied to your book.

  1. Member-agency count, premium written, and footprint are One Agents Alliance network figures, covering business placed through OAA member agencies across Oklahoma, Arkansas, and Kansas. ↩
  2. Source: One Agents Alliance published company history. ↩