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excited colleagues
December 22, 2020

OAA celebrates its 20th anniversary looking to the future

What's Made the Last 20 years great? OAA is 20! And as we enter into our second 20 years, I'm really excited about the future. In fact, I think the future for the independent insurance agent is …

| By Tony Caldwell
two businessmen shaking hands
December 21, 2020

Learn how to sell an insurance agency

It’s never too early to start thinking about succession, and this article is a part of my series on things to think about when you’re considering selling your insurance agency.

| By Tony Caldwell
hand pressing a button on a laptop as small envelope icons appear to be coming out of it
November 23, 2020

The Easy Guide to Email Marketing for Insurance Agents

The insurance industry focuses on providing solutions for individuals and businesses during difficult times. That’s why email marketing is vital during better times. It gives agents in the insurance …

| By Tony Caldwell
One Agents Alliance Celebrates Its 20th Anniversary on November 18
November 03, 2020

One Agents Alliance 20th Anniversary Virtual Celebration

OKC, Oklahoma: A 20th Anniversary is usually celebrated with a big party and lots of people, but this year One Agents Alliance (OAA) will have to do something different to celebrate this big …

| By Tony Caldwell
man and woman meet with another woman in a small office
October 26, 2020

Make the Most of COVID-19's Impact on the Insurance Industry

Let’s talk about harvesting low hanging fruit for just a minute. Right now COVID is making new business challenging for some agents, but that doesn't mean your agency's top and bottom lines can't …

| By Tony Caldwell
person using a small tablet with an illustration of technology floating around him
October 21, 2020

The Future of Commercial Insurance is Based on Hard Data

As business models turn more and more towards technology, there is a tendency to commoditize personal insurance, with personal lines now being sold online in minutes. These operating models are …

| By Tony Caldwell
hands holding a small plant in the shape of a growth chart pointing up
October 15, 2020

Use Insurance agency KPIs to increase your profits

Let’s talk about the importance of key performance indicators for improving the profitability and the success of your insurance agency. A lot of insurance agents and agency owners run their business …

| By Tony Caldwell
woman standing under an umbrella as a growth chart bounces off of the top
October 13, 2020

Grow your insurance agency profits for free

One idea that can really help you grow income in your insurance agency, despite how many clients you have, and despite how many new pieces of business you're writing, is to focus on making more money …

| By Tony Caldwell
Recession? It's a Weird Economy Right Now...
October 01, 2020

Recession? Price Increases in a Weird Economy

This is, without a doubt, the strangest economy I’ve ever experienced.  We are clearly in an “instant” recession that dawned overnight and continues into the fourth quarter.  All the stats are bad …

| By Tony Caldwell
chalk drawing of a man on a rocket ship
September 16, 2020

How to go from captive agent to independent insurance agency owner

Captive or independent? Maybe you've decided that the grass is really greener on the independent agency side of the business: commissions are higher, bonuses are bigger, freedom is greater, and the …

| By Tony Caldwell